This is a Cream soap, perfect to lather up pups and pooches!  Made in honor of our pup Sully who's an LGD Pyrenees Anatolian, this soap is most ideal for outdoor dogs who are amongst the bugs.  This soap is scented with a customized blend of essential oils safe for dogs, and with Vitamin E oil.   This cream soap lathers up beautifully with a decent amount of water added as you apply it to the pup.  Avoid Eye region and other potential sensitive locations.   We recommend applying this soap directly to paws/legs, near the ears, tail, belly, and bottom regions.  A little does go a long way!!